Poptávám web

The web studio PoptavamWeb.cz asked me to create a complete brand identity and a new website for their client, Fresh Watches. Luxury watches, such as Rolex, required a refined and elegant color palette along with a new, modern Fresh logo focused on typography.

The main goal was to create a catalog of luxury watches for a very specific clientele. The focus was on a dark-themed website with contrasting yet sophisticated colors. For this, I chose a black-and-white palette with soft cream elements. The second part of my collaboration involved frontend development, where I converted my Figma design into a HAML template for the Ruby on Rails framework.